Local SEO Case Study

How We Helped a Local Plumbing Company Triple Calls from Google Maps

+210%

Google Business calls

#1

ranking for “plumber near me”

4 months

Results in

About the Client

A local plumbing company struggling to stand out in a competitive market.

Goals: To increase calls from Google Maps and dominate local search results.

Starting Point: Low visibility on Google Maps and few local citations.

The Challenge

The client needed to increase their local search visibility to generate more leads.

  • Low rankings for valuable local keywords.
  • Inconsistent and sparse local citations.
  • Few Google reviews and low map visibility.

Our Strategy

Local Keyword Optimization

We identified and targeted high-value local keywords to attract relevant customers.

Citation Building

We built and cleaned up local citations to ensure consistency across the web.

Google Business Profile Optimization

We optimized the client's Google Business Profile to improve map visibility.

The Results

Our local SEO strategy resulted in a significant increase in calls and leads for the client.

+210%

increase in Google Business calls

#1

ranking for “plumber near me”

Visual Proof

Graph showing increase in Google Business calls

Graph showing increase in Google Business calls

Screenshot of #1 ranking for “plumber near me”

Screenshot of #1 ranking for “plumber near me”

"Our phones have been ringing off the hook since we started working with them. We're now the top-rated plumber in our area."

John Smith, Owner

Key Takeaways

  • Local SEO is essential for service-based businesses.
  • Consistent citations are crucial for local rankings.
  • Google Business Profile optimization drives calls and leads.

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