About the Client
An insurance provider looking to increase their online visibility and generate more leads.
Goals: To gain more organic leads and establish themselves as a trusted authority in the insurance industry.
Starting Point: A low domain authority and limited online presence.
The Challenge
The insurance industry is highly competitive and regulated, and the client needed to build trust and authority to stand out.
- Fierce competition for high-value keywords.
- The need to build trust and credibility with potential customers in a YMYL niche.
- A lack of high-quality backlinks from authoritative finance and legal publications.
Our Strategy
Authoritative Link Building
We secured backlinks from reputable finance and legal publications to build the client's authority and trust.
Content Creation
We created in-depth, informative content that positioned the client as an expert in their field.
E-E-A-T Optimization
We focused on improving the client's Expertise, Authoritativeness, and Trustworthiness to boost their rankings.
The Results
Our SEO strategy resulted in a significant increase in organic leads and established the client as a trusted authority in the insurance industry.
+130%
increase in quote requests
Top 5
ranking for “best car insurance [country]”
Visual Proof

Graph showing increase in quote requests

Examples of placements on reputable finance and legal publications
"The team's expertise in SEO for insurance companies has been a game-changer for our business. We're now getting more leads than ever before."
— Jane Doe, CEO
Key Takeaways
- Authoritative backlinks are crucial for building trust and credibility in the insurance industry.
- High-quality, informative content is essential for attracting both customers and backlinks.
- E-E-A-T optimization is a powerful tool for insurance companies looking to improve their rankings.
Want Results Like This?
Let's build a backlink strategy that drives real growth for your business.